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The Strategic Maven

EVG's approach is not just financial, it's about providing strategic value rooted in our years of event and media expertise, making us a uniquely valuable partner for startups and investors. Through our focused support and network, we empower our portfolio companies to achieve significant success. We do this through providing insights that drive growth and engagement, help create opportunities for increased visibility and help companies adapt and thrive in a rapidly changing events industry.

Where others see challenges, I see opportunities. With over 20 years of industry experience, I have transformed struggling events into thriving successes through strategic innovation and entrepreneurial spirit. I believe events can be more than functional—they should create emotive experiences that foster connection and engagement. By introducing immersive, interactive elements and cutting-edge technology, I've enhanced events' appeal to broader audiences and secured new sponsors, boosting credibility and attendee growth. My unique blend of industry insight, creativity, and perseverance empowers event leaders and entrepreneurs toward remarkable success. I'm not just an investor in events; I'm a creator of unforgettable experiences that inspire and elevate the industry.

Monique's Story

As an experienced executive leader with a demonstrated history of working in the media, events and publishing industry, Monique Ruff-Bell has over 20 years’ experience within brand leadership, marketing, and strategic growth. As Chief Program & Strategy Officer for TED, she oversees TED’s flagship global events and conferences, TEDx programs and initiatives, global partnership sales and key marketing verticals for the organization. She plays a vital role in shaping and executing TED’s strategic plan, contributing to the advancement of its mission, operational excellence, and overall organizational growth.


Her former roles have included Head of Events for TED and leading one of the largest Fintech shows in the USA as Vice President for Money20/20 USA. Monique is also a public speaker, podcast host and mentor based out of the New York City Metro Area in which her speaking engagements include strategy and business development for organizational growth, career sponsor and mentorship, and ways to become a successful leader.

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