The Business Architect
"I believe true success in the events industry isn’t just about investing capital—it’s about investing time, expertise, and heart. At EVG, I serve as the bridge between angel investors and entrepreneurs, driving our mission to accelerate event entrepreneurship by fostering a collaborative community that values giving back above all else." – Marilú Páez
With over 17 years of experience in international organizations such as Cemex and British American Tobacco, I’ve developed a deep strategic acumen and a proven track record in driving business growth. My career spans roles from selling booths and managing trade shows to leading operations in tech and FinTech sectors. As the former Country Head at Afluenta and Managing Director for Intuit Mexico, I’ve successfully translated long-term visions into actionable, frugal strategies that deliver outstanding results.
Marilú's Story
Marilú, transitioned from 17 years in the corporate world to entrepreneurship realm and established her Management Consultancy Duet Synergy, capitalizing all her expertise into propelling business forward to maximize exit value.
Marilú has been recognized as an Exceptional Woman in Leadership by the Women Economic Forum and acknowledged as one of the "30 in their 30s" by Expansion, the Mexican Forbes. Marilú's exceptional blend of strategic thinking, tech sector insight, and commitment to stakeholder interests make her an invaluable asset as EVG Founder and MD.