Understanding Your GSC: Who Does What and Why It Matters
Join EVG & Shepard for a 45-minute webinar with Sarah Cappuccitti, Senior Director of Strategy & Experience Design and Amanda Sparkman, Director of Account Services at Shepard to understand the role of a General Service Contractor throughout an event.
Time & Location
Aug 10, 2026, 3:00 PM – 3:45 PM EDT
Virtual Event
About the event
Join EVG & Shepard for a 45-minute webinar with Sarah Cappuccitti, Senior Director of Strategy & Experience Design and Amanda Sparkman, Director of Account Services at Shepard to understand the role of a General Service Contractor throughout an event.
If you're new to planning events, understanding the role of a General Service Contractor (GSC) can feel overwhelming. This session will break down who does what, when different teams become involved, and how a GSC supports your event from planning through move-out. Attendees will gain a clear understanding of the key people behind a successful event—including Account Executives, Account Production, Experience Designers, and strategic partners—and learn how each contributes to creating a seamless event experience.
Three to Four Key Topics the Session Will Address:
What is a General Service Contractor (GSC), and what role do they play throughout an event?
Who are the key members of your GSC team, and what are…