Cheat Sheet & Checklist for Event Entrepreneurs

This resource is distilled from the EVG session at the SISO CEO Summit, “Have we killed the entrepreneurial spirit?” featuring insights from a distinguished panel of industry leaders:

Moderator: Douglas Emslie, Chairman – Cuil Bay Capital, Raccoon Media Group, EVG Board Member.

Panelists:

Stu Solomon, Co-Founder and CEO – QWC Events

Michelle Metter, Partner – Fast Forward Events

Jonathan Weiner, Fintech & Events Entrepreneur, EVG Board Member

As part of our commitment to empowering the next generation of event entrepreneurs, EVG is pleased to share this essential guide. Whether you’re launching a new event or scaling an existing one, these actionable insights and steps will help you navigate the evolving landscape of the events industry.

EVG’s Essential Cheat Sheet for Event Success

1. Launching & Scaling Events Identify transformative sectors with global growth potential, such as quantum or tasting rooms. Align your event launches with current market trends and leverage the expertise and networks of industry icons and veterans.

2. Strategic Timing & Adaptation Time your launches to capitalize on emerging trends. Continuously adapt to rapid innovation and evolving markets, and regularly update your event’s relevance and value proposition.

3. Empowering Entrepreneurial Teams Encourage your team to make decisions as if they own the business. Foster a culture of creativity, accountability, and innovation by removing barriers to new ideas and supporting entrepreneurial initiatives.

4. Leveraging Industry Expertise Engage sector experts to enhance your event’s credibility and fill market gaps. Use industry knowledge to ensure your event aligns with current and future trends, and build strong networks for growth and sustainability.

5. Building Strategic Partnerships Seek partnerships with experienced investors and industry leaders. Use these relationships to access financial resources, operational know-how, and credibility, and collaborate to scale your event effectively.

Quick Checklist for Event Entrepreneurs

• Have you identified a high-potential, emerging sector for your event?

• Is your event launch timed with a clear market trend or gap?

• Are you leveraging the expertise and networks of industry icons?

• Do you have a process for continuous innovation and adaptation?

• Are your teams empowered to think and act entrepreneurially?

• Have you engaged sector experts to ensure credibility and relevance?

• Are you building and maintaining strategic partnerships for growth?

This resource is brought to you by the Events Venture Group (EVG), where we support, catalyze, and help you thrive as an event entrepreneur. For more resources, mentorship, and access to our collaborative community, visit eventsventuregroup.com.