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Events Venture Group Completes Investment in Explori, Accelerating Data-DrivenGrowth in the Events Industry

  • eventsventuregroup
  • Sep 4
  • 2 min read

Updated: Sep 8

September 4, 2025 — Events Venture Group (EVG), a braintrust of world-class

founders, serial entrepreneurs, and top-tier event operators, today announced its

latest strategic investment in Explori, the leading provider of standardized feedback,

benchmarking, and intelligence for the global events industry.


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In the words of Greg Topalian, Founding EVG Board Member “I have never been as

bullish about the event industry as I am right now. The challenge before us is how to

deliver the highest levels of ROI, gain key insights into what our customers want and

need and where industries are going. Explori is at the center of solving these

challenges.”


Founded by Mark Brewster, Explori is redefining how event organizers, associations,

and corporates measure success, benchmark performance, and unlock growth

opportunities. With its global footprint and robust data-driven platform, Explori

enables event leaders to deliver measurable ROI for stakeholders and confidently

develop their events businesses.


“In its third syndication within a year, EVG has demonstrated resilience and

conviction in the live events sector. The company's consistent dealflow aligns with

venture capital ratios, reinforcing its mission to empower event entrepreneurs with

transformative capital and operational expertise” said Marilú Páez, EVG Co-Founder.

Backed by EVG’s syndication, Explori is positioned to:

● Accelerate product and AI innovation

● Expand its global intelligence services.

● Strengthen its role as the go-to source for event performance benchmarking

and attendee, exhibitor and sponsor insights.


The investment was led by EVG members including respected leaders across the

events, finance, and advisory sectors.


“Explori is poised to revolutionize how the events ecosystem leverages data,” said

Harvey Hudes, EVG member. “EVG was built to support platforms like this - ones that

deliver measurable impact for founders, organizers, and investors.”

Mark Brewster, Founder & CEO of Explori, added:


“This syndication is more than just capital—it’s a true partnership with operators and

investors who have scaled events, and event technology, from the ground up,” said

Explori Founder & CEO Mark Brewster. “With EVG’s backing, we’re ready to ignite

Explori’s next phase of growth.”


About Explori


Explori is the leading provider of standardized feedback, benchmarking, and

intelligence for the global events industry. Trusted by organizers, associations, and

corporates worldwide, Explori empowers stakeholders to measure success, uncover

insights, and scale with confidence. Learn more at www.explori.com.


About EVG


Events Venture Group (EVG) is a venture-backed community connecting event

founders and entrepreneurs with investors, operators, and industry leaders to

accelerate growth and create meaningful exits for the benefit of the entire events

ecosystem. With expertise, capital, and mentorship, EVG is redefining the future of

live events as an asset class. Learn more at www.eventsventuregroup.com.


For founders, EVG is a gateway to transformative capital, strategic guidance, and a

deeply engaged community.


For industry leaders, membership offers a rare opportunity to join an elite group of

changemakers redefining how the world gathers, connects, and celebrates.

To learn more or get involved, visit eventsventuregroup.com or connect with us on

 
 
 
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